Secrets of Brand Promotion on Telegram

Telegram is the perfect platform not only for news and creative content but also for the full cycle of brand promotion. Let’s lift the curtain and find out how and with what strategies Ukrainian brands win the hearts of their subscribers.

1. Rozetka.ua

Rozetka began advertising on Telegram back in June 2022, and since then, the marketplace’s main channel has gained over 200,000 active subscribers. The key advertising themes include the opening of new stores, announcements of new product arrivals, and creative promo videos for top products.

The main highlight of Rozetka’s promo campaigns is that they’re not ads just for the sake of advertising but a blend of useful and engaging content. It’s very common to find interesting analytics, themed offers with fun facts, informative product reviews, buying tips, and more on the company’s channel.

2. Epicenter

Epicenter’s managers follow a diversified approach to managing their Telegram pages, working across several content directions.

The first direction is communication marketing, and the second involves managing convenient automated chatbots. In addition, the channel offers entertaining content and a ton of cool features for user convenience: saving receipts from offline and online purchases, personalized new arrivals and promotional offers, and more.

Special focus is placed on one of Ukraine’s largest loyalty programs, “Vygoda.” Through the Telegram chatbot functionality, users can select cashback categories, track their bonus balance, communicate quickly with a manager, and monitor online orders.

3. Uklon

The Ukrainian ride-hailing service Uklon primarily uses its Telegram channel for effective communication with its drivers. The channel features discounts, promo codes, and benefits for drivers, as well as special giveaways, polls, app update news, tips, and much more. Uklon’s main goal on Telegram is to connect with its audience without direct advertising, and thanks to thorough research of their target audience before launching the channel, they’ve truly succeeded!

Besides the usual promotional content, Uklon also actively promotes important fundraising campaigns for the military on the platform. Since 2022, the company has successfully closed three major fundraisers, and high-quality integration on the Telegram channel has played a significant role in driving these efforts forward.

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