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Case Uklon

Together with Uklon, the agency team selects regional Telegram channels in the target cities where the brand’s audience is concentrated…

Project goal

  • 01

    attracting new clients

  • 02

    enhancing brand recall in the moment

  • 03

    corporate social responsibility

  • 04

    increasing brand awareness

How the promotion
was done on Telegram

Together with Uklon, the agency team selects regional Telegram channels in the target cities where the brand’s audience is concentrated and creates an advertising campaign aimed at attracting new clients and enhancing brand recall at the moment when the user chooses a service for a ride or delivery.

When developing a strategy to attract an audience, various mechanics can be tested, such as redirecting audience from other social networks, placing advertising materials on Telegram channels, and using push notifications.

Uklon and Dignitas charity campaign “Angry Birds”
Uklon: up to 50% discount on the first three rides

However, all these measures require financial investment. Recently, due to a significant increase in Telegram users, the cost of advertising has risen by 30%.

other cases

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  • Allo
  • Case Realme
  • Case Silpo
  • Case Uklon

Promotion on Telegram

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