How T:ME Helped Inzhur Attract Investors Using Telegram Ads

About the Client

Inzhur is Ukraine’s first REIT (Real Estate Investment Trust) company, enabling everyday Ukrainians to invest collectively in large-scale commercial real estate. Investors receive passive income through rental returns and property value appreciation.
Though this investment model is new to Ukraine, it already opens the door to stable financial growth for those seeking long-term passive income.

The Task

Inzhur approached T:ME with a clear objective: attract new investors through Telegram Ads. The main goal was to drive qualified leads — users who would register in the investor portal on Inzhur’s website and make contributions to one of their real estate investment funds.

We promoted three key ad messages:

• Inzhur Energy — A fund for investing in energy infrastructure that boosts Ukraine’s energy independence and offers long-term profitability
• General ad — A broad invitation to invest with Inzhur
• Inzhur Reit — A trust enabling Ukrainians to co-invest in commercial real estate and receive stable returns
• Inzhur Ocean — A fund focused on acquiring and co-owning Ocean Plaza, one of Kyiv’s landmark malls

Execution

To ensure high campaign performance, we conducted a market analysis to identify the most relevant audience segments.

To ensure high ad performance, we placed the creatives in popular Telegram channels with loyal audiences and strong content engagement. These included:

The ad creatives were developed based on the client’s brief and aligned with the platform’s technical requirements.

Results

Thanks to effective ad targeting and careful channel selection, we significantly exceeded all key campaign performance indicators. Here’s what we achieved:

• 2,133,589 views — 49% above the planned target, indicating a high level of audience interest.
• 6,491 clicks — 52% more than expected, demonstrating the effectiveness of the chosen ad format.
• CTR: 0.3% — a high click-through rate, confirming the relevance of the content and well-selected placements.
• CPC was 34% lower than the planned budget, reflecting efficient use of the advertising spend.

This case illustrates how a properly set up Telegram Ads campaign and close collaboration with the client can boost customer engagement and attract new investors in the financial and investment sector. Our comprehensive approach delivered results that exceeded client expectations.

If you want your brand to not just have a presence on Telegram, but truly deliver results — we know how to make it happen.

Tell us about your goals, and we’ll help you achieve them.