How to Track and Report Ads on Telegram: Practical Tips & Examples

«Ad reporting in Telegram is a key element of any effective promo campaign.» — Pavlo Shapka, CEO of T:ME Agency

Telegram remains one of the most effective platforms for native advertising — especially in niches with high audience engagement. But to avoid wasting your budget and to get a clear picture of your results, proper reporting is essential.

Here’s how to set it up step by step:

1. Create a unified spreadsheet to track channels and placements

Pro tip: Keep a contact list of channel admins so you have a history of collaboration readily available.

Here’s a sample structure for your spreadsheet (Google Sheets or Excel):

2. Log the key details for every placement

To ensure you don’t miss anything and can analyze performance correctly:

• Reach screenshots after 24 hours — to confirm delivery and for reports,
• UTM tags in every post — a must-have for tracking in Google Analytics, CRM, or other analytics tools,
• Post content (text + visuals) — to compare how different formats perform.

3. Track the actual performance of each placement

Don’t stop at reach numbers — go deeper.

• Clicks — use UTM + link shorteners (Bit.ly or T:ME’s click counters),
• Target actions (subscriptions, registrations, purchases) — track via CRM or internal analytics,
• Reach — request screenshots from the admin or use bots that auto-track stats.

4. Automate routine tasks with bots

Instead of doing everything manually, use Telegram bots to simplify tracking:

• @Telemetr_io_bot — check channel stats
• @TGStat_Bot — audience and reach history
• @GetMyChannel_bot — post-level reach tracking

5. Build your own channel ranking

After each placement, fill in a few key metrics:

• ROI
• Real reach vs declared reach
• Audience quality (unsubscribe rate, engagement)
• Admin feedback (responsiveness, communication quality)

This helps you build your own “white list” of reliable and efficient channels.

6. Use a consistent UTM tagging system

A standardized UTM structure helps track traffic sources precisely. Here’s a basic format:

If you’re running ads via Telegram Ads, you can now also add a Pixel Tag — a new feature from Telegram’s developers that allows you to track user actions after they click your ad.

More about this — on our Telegram channel.

7. Work smart with channel admins

Communication is key. Always:

• Confirm the exact time of post publication
• Request a 24h reach screenshot in advance
• Keep written confirmation of all agreements (Telegram chats are perfect)

Reporting isn’t bureaucracy — it’s the foundation of efficient Telegram advertising.
A clear tracking system helps avoid unnecessary spending, gives you real insights, and allows you to scale what works.

Want to unlock Telegram’s full potential for your business?
Reach out to T:ME — the first Telegram agency in Ukraine.

We’ll guide you, test ideas, and deliver results — helping you choose the best strategy for your brand.